Blog
Understanding Adaptive Leadership
Conventional leadership styles, such as those where an individual single-handedly generates results by imposing their will (on their team), aren’t working as effectively in the modern world. Indeed, for every advancement in areas like automation or artificial...
Building a Strong Brand Presence
Brand awareness is what a business represents and how it is viewed by its target audience. When people recognise and trust a brand, they are more likely to choose its services or products over those of a competitor. Because of this, it’s vital that businesses develop...
Digital Marketing: The Basics
Digital marketing involves using apps, websites, social media, search engines and other digital channels to sell and promote services and products. This type of marketing typically supplements traditional marketing methods, offering an accessible, innovative approach...
SaaS (Software as a Service): The Basics
SaaS (software as a service) is a software delivery model that is cloud based. Cloud providers offer automatic software updates, develop and maintain cloud application software, and offer pay-as-you-go software to their customers via the internet. Public cloud...
How Does Cryptocurrency Work and What Are its Benefits?
Cryptocurrencies run on something called a blockchain, which is a distributed public ledger that keeps a record of all transactions. Those who own cryptocurrency don’t own anything tangible – what they own is a key allowing them to move a unit of measure or record...
How AI is Helping Businesses Identify Their Target Audience
For any business, understanding your target audience is essential. Accurate targeting can offer a tangible advantage over competitors, resulting in higher conversion rates and a healthier return on investment. How AI is Being Used in Audience Targeting Today, AI is...
Selling a Small Business
Selling a small business can be a complex venture involving a number of considerations that may require the services of an accountant, broker or attorney to conclude. The process is likely to be a time-consuming one and, once the sale is complete, decisions will need...
What Are NFTs and How Do They Work?
NFT stands for non-fungible token, and NFTs are assets that have been tokenised via a blockchain. These tokens are created from metadata via an encryption function and serve as unique identification codes. NFTs are stored on the blockchain while the assets they...
Understanding the Relationship Between Web3 and Blockchain
Volker Hartzsch is a serial entrepreneur who has founded several companies, including Matrix Global Inc and Nano Magic Inc. Mr Hartzsch has extensive experience of both blockchain and software development. Drawing on his business leadership skills, he also provides...
Blockchain: Recreating Trust
Volker Hartzsch is the founder of Nano Magic Inc., Hybrid Evolution Marketing Inc. and Profit Business Systems Inc. An experienced software developer and blockchain specialist, Mr Hartzsch also provides business coaching services, having helped more than 180 people to...
What Is Web3 Gaming?
Web3 gaming is also known as Blockchain gaming. The term refers to games that provide increased security, transparency, user control and democratisation of in-game assets via distributed ledger technology. How Do Web3 Games Work? These types of games use Blockchain...
Key Skills a Blockchain Developer Needs
Blockchain developers are responsible for the creation and implementation of Blockchain solutions. These solutions could include secure databases, decentralised applications and new cryptocurrencies. An In-Depth Understanding of Blockchain Technology To work as a...