For any business, understanding your target audience is essential. Accurate targeting can offer a tangible advantage over competitors, resulting in higher conversion rates and a healthier return on investment.
How AI is Being Used in Audience Targeting
Today, AI is revolutionising marketing, enabling businesses to target and engage with audiences and potential customers in real time. Using this technology, businesses can make data-driven decisions, allowing for more precise targeting, increased operational efficiencies and more robust marketing strategies. AI is reshaping how marketing teams structure their campaigns for products and services.
Targeting Audience Research
AI tools can be used to undertake target audience research, helping a business to access and understand customer insights. By analysing existing customer conversions, underlying trends and key themes can be identified to ultimately improve product positioning, enhance customer satisfaction and improve marketing efforts.
Automating Market Research
Online marketing experts like Volker Hartzsch understand that AI market research tools offer a formidable – and convenient – way to discover audience sentiment. Such tools automatically scan online platforms, customer feedback and reviews, performing sentiment analysis to identify what is and isn’t working for a business. By keeping an eye on competitors’ reviews, businesses may also be able to discover customer pain points and new market opportunities, building a comprehensive picture of their target customers.
Enhancing Personalisation
With customers today increasingly expecting a tailored, personalised experience, AI offers the ability to segment a business’s audience based on, for example, their interests, behaviour and demographics. This gives businesses the opportunity to create and deliver personalised, meaningful content that resonates with the audience, leading to a boost in conversion rates and higher levels of engagement. For more information about the benefits of using AI for audience segmentation, take a look at the embedded PDF.
Implementing an AI-Driven Strategy
To implement a new AI-driven strategy, businesses should start by assessing their current audience targeting methods to identify possible areas of improvement. Consideration should be given to areas in which AI tools could be used to boost personalisation and accuracy, for example.
Once the role of AI within the overall marketing effort has been defined, it can be integrated into the strategy, taking care to ensure it aligns with the business’s overall goals and objectives. Once implemented, the strategy should be regularly assessed according to key performance indicators (KPIs), such as engagement metrics and ROI, so that it may be adjusted as necessary for ongoing effectiveness.